Welcome…

We've decided not to run an online store going forward.
Having product online changes the way we buy, we end up chasing price, we end up not buying some of the more exclusive or limited edition ranges that can often be the best products a brand is offering.

As an example, a certain brand had a 5 pocket jean shape trouser this season, one in moleskin which is super soft, incredibly comfy and one of the best “jeans” we have ever stocked, however, it was £160 a pair. The same company did the same but in a brushed cotton, at £120, it was nice, but no where near as nice as the one at £160. Online they look exactly the same, if we were online we would have bough the £120 version, why not? They look the same online in a photo and are a much better price point.

Because you could feel how beautiful the £160 pair were in store we put them in. It has ended up being our best selling “jean” this season, so much so we have swapped all the £120 versions for more of the £160 moleskins.

We also have access to some limited edition ranges, ranges that can only be sold in store, not online.
Many suppliers are wanting to get people back into stores so customers can see the quality of their product, something you simply can’t do online, so they are offering collections and products within their ranges that are in store only, not to be sold online.

We have now had a couple of seasons without the online and yeah, it does effect turnover a bit, but it allows us to concentrate 100% on the shop, making sure the products we buy are the best products and not just the the ones that “look” the best value on a webpage, and it allows us to get in products that are not on every online shop out there, a bit more exclusivity.

I thought I would post this as we do get asked so much why we don’t have an online shop anymore, and that is the reason.